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The Breakthrough—and the Breakdown Kim from The Crag in Nashville called with an exciting opportunity. They wanted a special deal on Porta-Hangs for their gym during lockdown. At this point, we had raised our price to $50 per set, and...
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Taking the Leap Online: Selling to the Mass Market With six Porta-Hangs sold at The Crag, it was time to think bigger. I turned my attention to the mass market by selling online. I decided to build a website through...
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First Sales: Testing the Waters With our collection of Porta-Hangs ready, Josh and I decided it was time to put them out into the world. We needed to know: would climbers actually buy this? The Crag climbing gym in...
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Every company needs a name, right? Something that captures the essence of the brand, represents the product, and sticks in people’s minds. At the time, all I had was the clunky placeholder “portable hangboard.” It worked as a description but...
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I had a working prototype. At least, it worked for me. But was it a business? That question loomed larger than the product itself. I’ve always wanted to own my own business, to be my own boss. My notebooks were...
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